{"id":1931,"date":"2025-09-22T08:49:52","date_gmt":"2025-09-22T08:49:52","guid":{"rendered":"https:\/\/radama-sa.com\/?p=1931"},"modified":"2025-10-15T08:54:16","modified_gmt":"2025-10-15T08:54:16","slug":"le-off-market-immobilier-touristique-a-madagascar-une-realite-discrete-mais-strategique","status":"publish","type":"post","link":"https:\/\/www.radama-sa.com\/en\/le-off-market-immobilier-touristique-a-madagascar-une-realite-discrete-mais-strategique\/","title":{"rendered":"Off-Market Tourism Real Estate in Madagascar \u2013 a discreet but strategic reality"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In Madagascar, real estate transactions in the tourism sector do not always follow traditional channels. A significant part of the market takes place outside listings, agencies, and platforms. This is what we call \u201coff-market\u201d: a discreet, targeted sales method, often reserved for a well-informed clientele.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This phenomenon, well known to niche real estate players, now applies to properties with high tourism potential: seafront land, hotel structures, eco-lodges to take over, and even entire islets.<\/span><\/p>\n<h2><strong>What is an \u201coff-market\u201d sale?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">An off-market sale refers to a transaction that is not made public:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The property is not listed on real estate portals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is not promoted through the usual networks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Information is shared only privately, between trusted intermediaries or directly between the parties.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This strategy is often adopted to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Preserve the confidentiality of the owner or the negotiation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid devaluing the property through overexposure.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Target a limited clientele, able to understand the true value of the asset.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Why is this type of transaction common in Madagascar\u2019s tourism sector?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Several reasons explain the growth of this discreet market:<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"> A context conducive to confidentiality<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Madagascar attracts investors looking for still little-exploited places: pristine beaches, unique natural sites, protected areas. These properties are rare, and their public exposure can generate:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A flood of competing offers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unwelcome covetousness.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Administrative or land-related complications.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Off-market makes it possible to keep control of the process.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"> Often sensitive transactions<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In some cases, the sales involve:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Family properties, inherited or jointly owned.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Financially distressed assets.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sites with high strategic potential.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For these sellers, discretion is essential to avoid deadlocks, rumors, or outside interference.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"> Specific buyers, often already in the network<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The buyers of these properties are not the general public. They are generally:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tourism developers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hotel groups.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High-end foreign or domestic investors.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Intermediaries seeking exclusive projects.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In this context, public visibility is often unnecessary: these players know one another, recommend each other, or go through private professional channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A practice that structures a parallel market<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This off-market segment remains difficult to quantify, but its importance is real. It contributes to the transformation of the Malagasy tourism landscape, often outside any public oversight, which creates both opportunities and risks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It allows:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A certain fluidity in negotiations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Better valuation for some sellers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tourism projects targeted at high-potential areas.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But it also raises questions of fairness, transparency, and sustainable land management.<\/span><\/p>\n<h3><strong>What fuels this off-market in Madagascar?<br \/>\nWhat are the cultural, economic, and legal reasons behind this trend?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Next article: exploring the drivers of a discreet yet structuring market.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Join us in the next article to dive into the <\/span><\/i><i><span style=\"font-weight: 400;\">heart of the dynamics that fuel this discreet market.<\/span><\/i><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00c0 Madagascar, les transactions immobili\u00e8res dans le secteur touristique ne suivent pas toujours les circuits traditionnels. Une part importante du march\u00e9 se joue en dehors des annonces, des agences et des plateformes. On parle alors de \u00ab\u00a0off-market\u00a0\u00bb : un mode de vente discret, cibl\u00e9, souvent r\u00e9serv\u00e9 \u00e0 une client\u00e8le bien inform\u00e9e. Ce ph\u00e9nom\u00e8ne, bien connu [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1932,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le Off-Market Immobilier Touristique \u00e0 Madagascar \u2013 une r\u00e9alit\u00e9 discr\u00e8te, mais strat\u00e9gique - RADAMA SA<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Off-Market Immobilier Touristique \u00e0 Madagascar \u2013 une r\u00e9alit\u00e9 discr\u00e8te, mais strat\u00e9gique - RADAMA SA\" \/>\n<meta property=\"og:description\" content=\"In Madagascar, real estate transactions in the tourism sector do not always follow traditional channels. A significant part of the market takes place outside listings, agencies, and platforms. This is what we call \u201coff-market\u201d: a discreet, targeted sales method, often reserved for a well-informed clientele. This phenomenon, well known [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.radama-sa.com\/en\/le-off-market-immobilier-touristique-a-madagascar-une-realite-discrete-mais-strategique\/\" \/>\n<meta property=\"og:site_name\" content=\"RADAMA SA\" \/>\n<meta property=\"article:author\" content=\"https:\/\/web.facebook.com\/radamadagascar\/?_rdc=1&amp;_rdr\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-22T08:49:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-15T08:54:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.radama-sa.com\/wp-content\/uploads\/2025\/09\/Design-sans-titre-13.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Radama Sa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Radama Sa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.radama-sa.com\\\/le-off-market-immobilier-touristique-a-madagascar-une-realite-discrete-mais-strategique\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.radama-sa.com\\\/le-off-market-immobilier-touristique-a-madagascar-une-realite-discrete-mais-strategique\\\/\"},\"author\":{\"name\":\"Radama Sa\",\"@id\":\"https:\\\/\\\/www.radama-sa.com\\\/#\\\/schema\\\/person\\\/b94ea3f8e43a59a66282b3b84166012a\"},\"headline\":\"Le Off-Market Immobilier Touristique \u00e0 Madagascar \u2013 une r\u00e9alit\u00e9 discr\u00e8te, mais strat\u00e9gique\",\"datePublished\":\"2025-09-22T08:49:52+00:00\",\"dateModified\":\"2025-10-15T08:54:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.radama-sa.com\\\/le-off-market-immobilier-touristique-a-madagascar-une-realite-discrete-mais-strategique\\\/\"},\"wordCount\":545,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.radama-sa.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.radama-sa.com\\\/le-off-market-immobilier-touristique-a-madagascar-une-realite-discrete-mais-strategique\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.radama-sa.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Design-sans-titre-13.webp\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.radama-sa.com\\\/le-off-market-immobilier-touristique-a-madagascar-une-realite-discrete-mais-strategique\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.radama-sa.com\\\/le-off-market-immobilier-touristique-a-madagascar-une-realite-discrete-mais-strategique\\\/\",\"url\":\"https:\\\/\\\/www.radama-sa.com\\\/le-off-market-immobilier-touristique-a-madagascar-une-realite-discrete-mais-strategique\\\/\",\"name\":\"Le Off-Market Immobilier Touristique \u00e0 Madagascar \u2013 une r\u00e9alit\u00e9 discr\u00e8te, mais strat\u00e9gique - 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