{"id":1927,"date":"2025-09-22T08:26:05","date_gmt":"2025-09-22T08:26:05","guid":{"rendered":"https:\/\/radama-sa.com\/?p=1927"},"modified":"2025-09-22T08:29:20","modified_gmt":"2025-09-22T08:29:20","slug":"la-montee-des-operateurs-en-marque-blanche-pourquoi-tant-de-proprietaires-dhotels-font-le-choix-des-gestionnaires-tiers","status":"publish","type":"post","link":"https:\/\/www.radama-sa.com\/en\/la-montee-des-operateurs-en-marque-blanche-pourquoi-tant-de-proprietaires-dhotels-font-le-choix-des-gestionnaires-tiers\/","title":{"rendered":"The rise of white-label operators: why are so many hotel owners choosing third-party managers?"},"content":{"rendered":"<p>Major hotel brands are increasingly focusing on\u00a0<strong>growth in the number of units<\/strong>, often through franchise agreements. This strategy leaves a gap in terms of\u00a0<strong>day-to-day operational management<\/strong>, now filled by\u00a0<strong>independent third-party operators<\/strong>, also known as\u00a0<strong>white-label managers<\/strong>.<\/p>\n<p>These players, still new to our market, are taking on a growing role between the\u00a0<strong>asset owner<\/strong>\u00a0and the brand, bringing\u00a0<strong>operational expertise<\/strong>\u00a0while allowing owners to retain the commercial strength of a major brand.<\/p>\n<p>The advantages are clear:<\/p>\n<ul>\n<li><strong>Optimization of administrative and general expenses<\/strong>,<\/li>\n<li><strong>Strengthening of the direct sales force<\/strong>, with more control and accountability at the level of each establishment,<\/li>\n<li><strong>Improvement of net operating income<\/strong>\u00a0thanks to more precise, local management.<\/li>\n<\/ul>\n<p>However, owners must also take certain constraints into account:<\/p>\n<ul>\n<li>The\u00a0<strong>additional management fees<\/strong>\u00a0that are added to those of the franchise,<\/li>\n<li>Sometimes\u00a0<strong>often long contracts<\/strong>, limiting flexibility (a minimum of 10 years in many cases),<\/li>\n<li>\u201cUnencumbered\u201d assets attract more investors.<\/li>\n<\/ul>\n<p>For Malagasy hoteliers and investors, the question is therefore strategic:<br \/>\n<strong>Should you prioritize freedom and independence, or capitalize on the expertise of a third-party manager to increase profitability?<\/strong><\/p>\n<p>At\u00a0<strong>RADAMA SA<\/strong>, we closely follow this trend in order to<strong>support local hotel owners and investors<\/strong>\u00a0in their choices, taking into account both immediate performance and the lasting value of their assets.<\/p>","protected":false},"excerpt":{"rendered":"<p>Les grandes enseignes h\u00f4teli\u00e8res se concentrent de plus en plus sur la\u00a0croissance en nombre d\u2019unit\u00e9s, souvent \u00e0 travers des contrats de franchise. Cette strat\u00e9gie laisse un vide en mati\u00e8re de\u00a0gestion op\u00e9rationnelle quotidienne, d\u00e9sormais combl\u00e9 par les\u00a0op\u00e9rateurs tiers ind\u00e9pendants, \u00e9galement appel\u00e9s\u00a0gestionnaires en marque blanche. Ces acteurs, encore r\u00e9cents sur notre march\u00e9, prennent une place croissante entre [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The rise of white-label operators: why are so many hotel owners choosing third-party managers? - RADAMA SA<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The rise of white-label operators: why are so many hotel owners choosing third-party managers? - RADAMA SA\" \/>\n<meta property=\"og:description\" content=\"Major hotel brands are increasingly focusing on growth in the number of units, often through franchise agreements. This strategy leaves a gap in day-to-day operational management, now filled by independent third-party operators, also known as white-label managers. 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